CollaborationsMay 2, 2026 · 4 min read · Amber Adames
How I decide who to work with
The criteria I apply before agreeing to a podcast, a product collaboration, or a brand partnership — and the ones I turn down.
I get asked to appear on things more often than I say yes to them, and the reason is not scheduling.
The test is simple: would I still stand behind this in a year, if the audience were different and nobody was watching? If the answer needs a paragraph of qualification, it is a no.
That rules out a lot of paid work. It also means the things with my name on them tend to hold up, which is the only asset I actually have.
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